Last edited by Fetaxe
Sunday, October 18, 2020 | History

5 edition of AMA handbook for managing business to business marketing communications found in the catalog.

AMA handbook for managing business to business marketing communications

by J. Nicholas DeBonis

  • 351 Want to read
  • 1 Currently reading

Published by American Marketing Association, NTC Business Books in Chicago, Ill, Lincolnwood, Ill., USA .
Written in English

    Subjects:
  • Industrial marketing -- Management.

  • Edition Notes

    Includes bibliographical references and index.

    Other titlesHandbook for managing business to business marketing communications, Managing business to business marketing communications
    StatementJ. Nicholas De Bonis, Roger S. Peterson.
    ContributionsPeterson, Roger S., 1945-
    Classifications
    LC ClassificationsHF5415.1263 .D43 1997
    The Physical Object
    Paginationxxiii, 372 p. :
    Number of Pages372
    ID Numbers
    Open LibraryOL984229M
    ISBN 100844235954
    LC Control Number96021980

    This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased. Handbook of Corporate Communication and Public Relations: Pure and Applied By Sandra M. Oliver Routledge, Read preview Overview Integrated Marketing Communication Anticipating the 'Age of Engage' By Groom, Alyssa S Communication Research Trends, Vol. 27, No. 4, December

    The book fills a major void in the marketing literature on marketing management and will serve the discipline for many years to come' - Journal of Marketing Research 'The Handbook of Marketing is different that Barton Weitz and Robin Wensley are its editors should suggest something out of the ordinary. A glance at the contributors (e.g., Wilkie. Types. There are a variety of legal types of organizations, including corporations, governments, non-governmental organizations, political organizations, international organizations, armed forces, charities, not-for-profit corporations, partnerships, cooperatives, and educational institutions etc.. A hybrid organization is a body that operates in both the public sector and the private sector.

    All marketing communications or advertising for your small business, whether delivered in person, through promotions, or via traditional media, direct mail, or e-mail, need to accomplish the same tasks: Grab attention. Impart information the prospect wants to know. Present offers that are sensitive to how and when the prospect wants to take action. Affirm why [ ]. Journal of International Marketing is an international, peer-reviewed journal that is dedicated to advancing international marketing practice, research, and butions addressing any aspect of international marketing are welcome. The journal presents scholarly and managerially relevant articles on international marketing.


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